Project Title

mautic — Open Source Marketing Automation Software

Overview

Mautic is an open-source marketing automation platform that empowers businesses and organizations to deliver integrated marketing campaigns. It stands out for its privacy focus, accessibility, and extendability, allowing users to own their data and customize both frontend and backend without vendor lock-in.

Key Features

Open-source with no strings attached
Self-hosting capability for data ownership
Customizable frontend and backend
Multi-channel marketing without extra costs
Unlimited segmentation and automation

Use Cases

Businesses looking to implement marketing automation without relying on third-party SaaS
Organizations needing full control over their data and marketing strategies
Developers seeking to create custom integrations and extensions

Advantages

Privacy-focused approach to marketing automation
No vendor lock-in, allowing for flexibility and customization
Community-driven development for continuous improvement
Supports a wide range of integrations and extensions

Limitations / Considerations

Requires self-hosting, which may involve more setup and maintenance compared to SaaS solutions
May have a steeper learning curve for users not familiar with open-source software management

HubSpot: A popular marketing automation platform with a wide range of features, but it is a proprietary solution.
Marketo: Another comprehensive marketing automation tool, also proprietary, with a focus on enterprise-level solutions.
Sendy: An open-source email marketing tool that is simpler and more focused on email campaigns compared to the broader marketing automation capabilities of Mautic.

Basic Information

GitHub: https://github.com/mautic/mautic
Stars: 8,733
License: Unknown
Last Commit: 2025-10-02

📊 Project Information

Project Name: mautic
GitHub URL: https://github.com/mautic/mautic
Programming Language: PHP
⭐ Stars: 8,733
🍴 Forks: 3,023
📅 Created: 2013-08-19
🔄 Last Updated: 2025-10-02

🏷️ Project Topics

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